As a small business owner, managing customer data and communication can be a daunting task. QuickBooks Online and MailChimp’s integration have become a game-changer for small businesses, making customer management and marketing much easier. The integration feeds sales data from QuickBooks Online to MailChimp, allowing businesses to manage their customers and their marketing campaigns in one place. In this blog post, we will explore the key benefits of QuickBooks Online and MailChimp integration and how it benefits small businesses.

The New Customer UI Change:

QuickBooks recently introduced a new customer UI change, which made customer information management more efficient and easy. The new customer UI organizes and displays customer information in an easy-to-read format, making it possible to manage customer data with ease. The change also allows users to attach important documents, such as proposals, contracts, invoices or estimates to their customer files, making it easy to access and share with customers. The new customer UI change has improved customer management, made it easier to stay organized, and saves time for small business owners.

Automatic Lead Organizer Feature:

MailChimp recently introduced an automatic lead organizer feature that makes it easy to track engagement and sales. This feature automatically categorizes your audience into segments based on their behavior, interests, and other factors. It tracks customers who open your emails, click-through rates, and other metrics, making it easier to target specific customers. In addition, the automatic lead organizer feature streamlines customer management by allowing you to send targeted emails to different audience segments. This way, you can send emails that are tailored to specific audience needs and increase your overall engagement.

MailChimp’s Connectivity:

MailChimp offers connectivity options that make it easy to connect to social media and website providers, making marketing campaigns more efficient. The integration reconnects social media and website platforms to Mailchimp, making it easy to share and track campaigns to a broader audience. In addition, the connectivity feature allows you to manage your campaigns from MailChimp, which saves time and makes it easier to keep track of your marketing campaigns.

MailChimp’s Free Account:

MailChimp offers a free account option that includes up to 2,000 subscribers and 12,000 emails per month. The free account option is ideal for small businesses with limited budgets and is a great way to get started with email marketing. The free account includes access to various templates, reports, and automation features. Small businesses can save time and effort when using the free account option since it allows them to develop and manage an email campaign at no cost.

In conclusion, QuickBooks Online and MailChimp integration have become a crucial partnership for small businesses. The integration has streamlined customer management and made it easier to manage marketing campaigns, saving time and improving overall efficiency. The automatic lead organizer feature and MailChimp’s connectivity options have made it possible to manage email campaigns more effectively. Finally, MailChimp’s free account option is a great way for small businesses to get started with email marketing at no cost. If you’re a small business owner looking to optimize your marketing strategies, QuickBooks Online and MailChimp integration can help you achieve your goals.

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